Agencies

‘We Are Still Winning’: Publicis Ups Guidance Thanks to Major Media Account Gains

CEO Arthur Sadoun reveals how the holdco continues to grow, and where it's betting big to sustain its surge

Arthur Sadoun, Publicis Groupes chairman and CEO
Arthur Sadoun, Publicis Groupe's chairman and CEOPublicis Groupe
Alison Weissbrot
By Alison Weissbrot

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Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation, and the upcoming U.S. presidential election. 

The holding company now expects 5.5% growth this year. It had forecast 4% to 5% growth at the top of the year, and predicted a 5% increase in July. 

“There is a lack of confidence going into Q4, and we are coming strong saying, ‘We can raise our guidance,’” Arthur Sadoun, CEO of Publicis Groupe, told ADWEEK. 

This confidence comes after a strong Q3, in which the holding company posted an organic revenue increase of 5.8%

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Alison Weissbrot

Alison Weissbrot

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.

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