Every so often, a brand, agency or industry leader develops an idea that changes the face of marketing and advertising. Suddenly, everyone is clamoring to emulate such an amazing success. From innovative storytelling techniques to new workplace environments, each idea (and leader) is a force to be reckoned with, respected and admired. Take what insight you can from these creative thinkers—the next great idea might come from you!

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The Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand

Creatives weigh in on the car-free car ad that's set the internet ablaze.

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Beyond Brat: The Trend + Brand Product Formula Is No Longer Enough

Avoid the fleeting temptations of flash-in-the-pan creative.

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 Creatives Remember Washington Olivetto, the “Godfather of Brazilian Creativity”

Brazilian creative Washington Olivetto is credited with putting the country on the map as an advertising powerhouse.

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The Story Behind The Game That Captivated Thousands of US Latinos

Millennial Lotería was originally a creative outlet for Mike Alfaro. Instead, it caught the attention of Latinos and major retailers in the US.

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What We’ve Overlooked in the Agency AI Conversation

Getting computational things, aka the complicated bits, to understand ordinary language is magical.

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Droga5 and UN Foundation Launch Campaign to Mobilize Youth Around Global Issues

The United Nations Foundation and Droga5 have launched a campaign amplifying youth voices on a global stage.

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Social Media Managers Don’t Need Your Algorithm Hacks

They need more understanding and validation.

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How Sean Wang Used His Google Experience to Revive Early Internet in DiDi

The Academy Award-nominated filmmaker shares parts of lived experience in advertising leading up to his feature film debut.

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Colin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He’ll Spend $4 Million in Funding

Lumi Story AI is Kaepernick's latest venture, helping creators make comics and sell them.

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Here’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter

A case study from The Martin Agency on how to set up great design for great success.

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Human Creativity Fends Off Gen AI in Cannes Jury Rooms

Despite all the buzz, feedback from judges tells a tale of two Cannes Lions.

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Cannes Young Lions Competition: A Week Packed Into 48 Red-Eyed Hours

Behind the scenes with the TBWA\Chiat\Day LA creatives repping Team USA.

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From Peaches to Producing, ‘They Cloned Tyrone’ Producer Reflects on Career Lessons

Stephen ‘Dr’ Love shares his approach to storytelling in film and advertising.

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Creative 100: Agency Leaders Who Fight for Great Creativity

Plus, their advice for the next generation.

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Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More

ADWEEK's 2024 winners are paving the way for tomorrow's creators.