Amazon Web Services Taps Former SAP, Microsoft Exec Julia White as CMO
Amazon Web Services named former SAP chief marketing and solutions officer Julia White as its new CMO.
Wpromote Names Tech Exec Andrea Bendzick CEO
Technology-focused independent media agency Wpromote’s hire of Andrea Bendzick as CEO continues its strategy of leaning on Silicon Valley for new hires.
AnswerLab Taps Former Huge Global President as CEO
User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes [...]
Perplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market
AI startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.
GoDaddy Returns to the Super Bowl After 8 Years
After eight years, GoDaddy is back in the BIg Game with a 30-second spot scheduled to air during the fourth quarter, backing its Airo AI experience for small businesses.
Apple’s Olympics Parody Shows Off Power of New MacBook
A weight lifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro.
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
These behind-the-scenes stars are making big moves for their brands, while keeping an eye on the future.
Oh Boy: Radio Station in Poland Replaces Journalists with AI
On Tuesday the station broadcast an AI generated "interview" with a Polish poet and winner of the Nobel Prize in Literature who died in 2012.
Instagram, Eyeing Gen Z Push, Poaches YouTube Exec for Top Global Marketer Role
Jake O’Leary previously spent more than nine years building the video giant's music marketing.
Apple Releases First Scripted Immersive Film For Vision Pro
Apple's first scripted film for its Vision Pro virtual reality headset provides a glimpse into the future of immersive entertainment.
The DOJ Says Google May Need ‘Structural’ Changes to Undo Its Search Monopoly
In a filing today, the DOJ called for Google to potentially break up its business as a federal judge weighs how best to remedy Google's search monopoly.
Explainer: What Marketers Need to Know About Tech’s Next Big Bet, AI Agents
Wiley tested Salesforce's AI agent and saw a 40% increase in case resolution.
Apple Wants Its iPhone 16 Pro to ‘Capture’ Amateur and Professional Filmmakers Alike
Apple is touting the filmmaking capabilities of its iPhone 16 Pro with “Capture,” a short film that debuted Monday.
Report: Women in Tech Feel Underpaid, Underrepresented, Underfunded
“Under” was a recurring theme among the 1,000-plus women who took part in the fifth global women in tech report from Web Summit, released Wednesday—underpaid, underrepresented, and underfunded.
Meta Extends Business AI Chatbots to Ads and Brings Back Celebrities to Voice its AI
The biggest news for advertisers on day one of Meta Connect 2024 was the expansion of Meta’s business AI chatbots to brands running click-to-message ads in English on messaging apps [...]