Julie, the Plan B Challenger, Brings Its Shame-Free Mission to Cold Sores

Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie, spends a lot of time talking with colleagues about their awkward childhood and teenage experiences.   

One that has stayed with her personally is suffering from cold sores from a young age. She recalls the embarrassment of “being picked on” for a condition she didn’t understand. 

Now, “I want to have all those healthcare conversations I wish I’d had as an adolescent,” she told ADWEEK. “Those are the experiences we [at Julie] are going to attack.”

Morrison’s drive to help young women going through natural experiences deemed taboo by society has led to Julie’s latest venture.