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An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding the perfect gift.
If you notice a resemblance between Kris and a certain red-suited, bearded figure, that’s intentional.
Target introduced the character Kris – a modern take on Santa – in its new campaign launching Nov. 17. Kris embodies both the festive spirit and the brand, which wants to be top of mind for customers navigating holiday tasks.
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