-There aren’t a whole lot of sharks in Minnesota, but the Minnesota Lottery is banking on beachgoers and other Minnesotans to flock to the stores to get a bite out of the new Jaws-themed scratch game. As the creative AOR for Minnesota Lottery since 2016, agency Betty is leveraging iconic imagery from the legendary 1975 movie to build excitement for the new scratch game. The activation will even have unsuspecting Minnesotans watching out for sharks in surprising places.
-United Nations Secretary-General António Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients
-IPG agency EP+Co has made a change at the top, elevating Kat Shafer to lead as president as co-founder Allen Bosworth retires from the industry.
-Technology publisher Gizmodo was acquired Tuesday by the European media company Keleops.
–Zendaya
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in