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While neurodiversity remains underrepresented in advertising, a British household brand is on a mission to increase public understanding about autistic experiences.
Vanish, a garment care brand owned by Reckitt, launched the second installment of a campaign to shift perceptions about autism. This time, it is calling on the general public and leaders in schools, businesses and sports to support the clothing needs of autistic people.
The “More Than Just Clothes” project, created by agency Havas London, is based on the insight that 70% of autistic people think their lives would improve if people understood why clothes matter to them.
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