The Female Quotient: Girls Are Not ‘Empowered,’ They’re ‘Inpowered’

The media company teamed up with mentorship ecosystem Être on ‘iamINPOWERED’

ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP.

“Empowered” is out, and “inpowered” is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace.

The FQ teamed up with mentorship ecosystem Être, which matches girls with women in leadership roles, on “iamINPOWERED,” a print and digital campaign kicking off Thursday.

“iamINPOWERED” will be featured in The Guardian US and The New York Times, with outdoor media companies Clear Channel Outdoor and Outfront Media bringing it to billboards in New York’s Times Square.



The Female Quotient

Marking International Day of the Girl Friday (Oct.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in