DOJ Presents Final Argument in Adtech Antitrust Suit vs. Google
The DOJ presented its final argument in its antitrust lawsuit against Google, as the end nears for a trial that began in U.S. Eastern District Court of Virginia in Alexandria [...]
5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC
Since Smart+'s October launch, brands have flagged inconsistent performance—some even pulled their campaigns.
How The DOJ’s Remedies for Google’s Search Case Will Impact the Ad Industry
The DOJ proposed remedies for addressing Google's monopoly in search.
40% of an Ecommerce Brand’s Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
Growth in AI-generated and MFA sites are causing headaches.
Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media
Criteo CEO Megan Clarken sees a big opportunity in retail media.
OpenWeb Founder Loses Court Appeal Over Dramatic Ousting
Nadav Shoval claimed he was unlawfully terminated from OpenWeb, but an Israeli court has ruled otherwise.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
The Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
Green references the shift to AI, CTV, retail media, audio, Google's antitrust pressure, and more as impacts to its business
Dealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump
FTC chair Lina Khan, who has been tough on M&A, will likely be replaced much more quickly under Trump
What to Expect for Retail Media in 2025
In 2025, retailers will pitch more in-store ads and tweak ecommerce sites to scale their retail media businesses.
Google’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere
Google’s ongoing search dominance has been on shakier growth lately.
New Adtech Firm Stic Launches, And Will Turn Your Car Into an Ad
Marketers can buy branded stickers on cars to reach people in specific areas and times of day.
Grubhub Enters the Ad Game, Taking on Uber Eats and DoorDash
Grubhub is betting that advertising can help boost a dip in U.S. orders.
Publishers Are Skeptical of Adtech’s Latest Buzzword, Curation
Curation is the buzziest word in programmatic, but publishers are worried it helps adtech the most.