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Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers.
Under the deal, WPP will be able to turn simple text prompts like “build a table in an empty room” or “build a giant rainforest with exotic flowers and rays of sunlight” into detailed, immersive 3D environments. Nvidia’s technology uses existing human-created 3D diagrams aimed at creating more realistic visuals.
Stephan Pretorius, WPP’s chief technology officer, said the partnership simplifies intricate creative processes, minimizing the need for extensive coding and backend work compared to how creative processes work without gen AI.
WPP announced the partnership at tech conference Siggraph.
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