Creative Disruption

Jon Batiste Reveals The Creative Process That Led to Beethoven Blues

Ad creatives can draw inspiration in how Batiste created his 8th studio album

Ad creatives can draw inspiration in how acclaimed musician Jon Batiste created his 8th studio album Beethoven Blues.Jon Batiste
Headshot of Ryan Joe
By Ryan Joe

ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP.

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar—giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola’s recent work infusing their ubiquitous holiday ads with AI. 

The five-time Grammy Award-winning Jon Batiste had an even bigger task with the Nov. 15 release of his new album Beethoven Blues, where Batiste infuses the composer’s iconic work with licks and hooks from his own background in jazz and soul. 

Batiste,

Create Your Free Account

Registration Includes:

The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.

Join Today

Already a member? Sign in

Headshot of Ryan Joe

Ryan Joe

Ryan Joe is the editor in chief of Adweek. He has been covering data-driven marketing and advertising for over a decade, striving to make its complexities understandable and accessible. He started out as a reporter for the Haymarket publication DMNews in the early 2010s, then moved to AdExchanger where he worked for nearly eight years, covering the industry as investment shifted to digital advertising. He ended his tenure at AdExchanger as managing editor, jumping to Business Insider in 2021 to help lead its scoop-driven coverage of the ad industry. Joe is a graduate of UCLA and Columbia.

Recommended articles