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Green Goblin and Spider-Man. The Montagues and the Capulets. The CEO and their top marketer.
Peaceful coexistence might seem like a pipe dream, but at least there’s a viable path forward for C-suite execs. Speaking at ADWEEK’s annual Brandweek conference in Phoenix, Ariz. on Tuesday, Nespresso’s North America CEO Alfonso Gonzalez Loeschen and vp of U.S. marketing Jessica Padula broke down the challenges they faced in making their relationship thrive—and how they overcame them.
Complicating the dynamic is Loeschen’s deep experience as a top marketer himself: He was Nespresso’s global CMO before stepping into its top spot in North America four years ago.
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