Retail Media Networks

ADWEEK Launches Coverage Unit Focused On Retail Media

Competition for the $140 billion opportunity is surging

Kathryn Lundstrom (L) and Lauren Johnson (R) are leading ADWEEK's coverage of retail media and commerce.ADWEEK
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By Ryan Joe

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We’re now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

Lauren Johnson, who covered this sector extensively at Business Insider, will spearhead this initiative for ADWEEK, alongside editor Kathryn Lundstrom. Walmart Connect is our launch partner.

Retail media networks are a huge opportunity for the ad industry, one that EMARKETER believes will rake in $140 billion this year. 

While Amazon and Walmart were among the earliest companies to sell ads powered by their knowledge of what consumers bought, numerous others are now jumping in.

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Ryan Joe

Ryan Joe is the editor in chief of Adweek. He has been covering data-driven marketing and advertising for over a decade, striving to make its complexities understandable and accessible. He started out as a reporter for the Haymarket publication DMNews in the early 2010s, then moved to AdExchanger where he worked for nearly eight years, covering the industry as investment shifted to digital advertising. He ended his tenure at AdExchanger as managing editor, jumping to Business Insider in 2021 to help lead its scoop-driven coverage of the ad industry. Joe is a graduate of UCLA and Columbia.

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