How The DOJ’s Remedies for Google’s Search Case Will Impact the Ad Industry
The DOJ proposed remedies for addressing Google's monopoly in search.
The Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
Green references the shift to AI, CTV, retail media, audio, Google's antitrust pressure, and more as impacts to its business
Some Brands Turned Off TikTok Smart+ After Inconsistent Performance
Brands point to lack of consistent performance and access to revenue data
Integral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers
The brand safety is raising its prices as it reportedly weighs a sale.
Google’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere
Google’s ongoing search dominance has been on shakier growth lately.
Google Quietly Tests AI Search Ad Tool to Help Advertisers Reach New Audiences
The tools use AI to generate net-new assets and figure out how to optimize across low-traffic queries
LiveIntent Lays off 35 Employees Following Zeta Global Acquisition
The firm had 159 employees, according to a warn notice.
Publishers Are Skeptical of Adtech’s Latest Buzzword, Curation
Curation is the buzziest word in programmatic, but publishers are worried it helps adtech the most.
Inside The Pitch Deck Used by Data Validation Firm Truthset to Raise $5M
With the new funding, it wants to grow partnerships with CPG, CTV brands and publishers, and launch solutions for third-party cookie deprecation.
Google Is Committed to Privacy Sandbox Despite Pivoting on Cookie Deprecation
At ADWEEK House last week, Barb Smith, director of privacy sandbox product partnerships at Google confirmed that the company sees privacy-enhancing adtech as apart of the future.
DOJ’s Plan to Dethrone Google’s Search Dominance Shakes Gen AI Ambitions
Google, arguably, is a couple of steps behind Microsoft and OpenAI when it comes to gen AI, sources said.
Adtech Firms Invested Millions In the Cookieless Future, ROI Remains Slow to Materialize
Adtech firms have invested in the cookieless future, but are still waiting for a return on investment.
The DOJ Says Google May Need ‘Structural’ Changes to Undo Its Search Monopoly
In a filing today, the DOJ called for Google to potentially break up its business as a federal judge weighs how best to remedy Google's search monopoly.
Adtech Firm Chalice’s Tool Ups Buyers’ Access to Quality Media on the Open Web
The innovation from the custom AI company is designed to marry quality and speed, still a challenge in programmatic