Lucinda Southern
Lucinda Southern is Adweek's managing editor of media and technology where she oversees the business of media including publishers, social media platforms, ad tech and digital transformation. Before joining Adweek in 2020, Lucinda spent five years at Digiday. Lucinda holds an M.A. from the University of Bristol.
How The DOJ’s Remedies for Google’s Search Case Will Impact the Ad Industry
The DOJ proposed remedies for addressing Google's monopoly in search.
The Ankler’s Ad Revenue Is Up 500% YOY. Here’s How CEO Janice Min Plans to Sustain It
Janice Min discusses covering the business of Hollywood, challenges with building subscribers, and how publishers need to stop seeming so thirsty.
The Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
Green references the shift to AI, CTV, retail media, audio, Google's antitrust pressure, and more as impacts to its business
Dealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump
FTC chair Lina Khan, who has been tough on M&A, will likely be replaced much more quickly under Trump
Google’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere
Google’s ongoing search dominance has been on shakier growth lately.
DOJ’s Plan to Dethrone Google’s Search Dominance Shakes Gen AI Ambitions
Google, arguably, is a couple of steps behind Microsoft and OpenAI when it comes to gen AI, sources said.
Publishers Are Likely to Pay More for Ad Costs If Google Spins Off Its Adtech
The complex sell-side adtech will likely be tricky to untangle
3 Key Areas of Focus in Google’s Upcoming Adtech Antitrust Trial
The DOJ alleges Google has engaged in anti-competitive behavior in its adtech business by serving publishers and advertisers over the last decade.
The Tech Industry Remembers Susan Wojcicki, Former YouTube CEO, After Her Passing at Age 56
She led the Google-owned platform for nearly a decade.
Reddit’s Jen Wong on Its Next $1B, AI Acquisitions and Licensing Deals
AI tools have improved Reddit staffers' productivity.