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When you’re hungry on the road, the warm yellow glow of McDonald’s arches can feel like a beacon of hope to your rumbling stomach.
That’s the feeling McDonald’s is trying to capture in the festive installment of its long-running “Fancy a McDonald’s” U.K. campaign, which taps into the moments in life that simply call for a quick burger and fries.
“The Gift of McDonald’s” uses a kaleidoscopic light show to underscore how the fast-food chain can “light up” the holiday season.
Developed by London-based Publicis shop Leo Burnett, the film shows two frazzled parents sitting in their car checking off their Christmas shopping list.
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