Earlier this year, Group M, WPP’s media investment group, launched a dedicated women’s sports marketplace ahead of the upfront, committing to double its annual media investment in women’s sports.
Today, there are no buzzer-beaters necessary. The company has officially achieved its goal.
Though GroupM didn’t share total volume numbers, the company told ADWEEK it’s already surpassed its pledge to double investment by 15% and counting. Those numbers also don’t include the scatter market, which is being added to the tally.
And scatter could significantly impact the numbers, with the scatter market including as high as double-digit CPM (cost per thousand viewers reached) increases for sports inventory, according to an ad sales leader speaking on the condition of anonymity.
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