Stagwell’s Mark Penn Bets Big on AI and Politics

The holding company reported double-digit growth in Q3 as it leans into digital transformation and politics

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Stagwell Inc., the challenger holding company started nine years ago by chairman and CEO Mark Penn, has eyes on AI-focused digital transformation and politics as areas of growth.

On its Q3 earnings call on Thursday, Stagwell reported year-over-year revenue growth of 15% to $711 million. Performance was led by 25% growth digital transformation, thanks to the Stagwell Marketing Cloud, seven new acquisitions, and the use of AI, as well as the rise of AI-related projects.

“AI has required companies to rethink the ways they engage with consumers,” said Penn.

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