Out of Home Advertising Had Another Record-Breaking Quarter
Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association [...]
New Adtech Firm Stic Launches, And Will Turn Your Car Into an Ad
Marketers can buy branded stickers on cars to reach people in specific areas and times of day.
Shopping at Target Is About to Get Wicked
The first of Universal Pictures’ two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don’t have to wait until then for [...]
Molly Baz and Formula Maker Bobbie Bring Breastfeeding to Times Square
Molly Baz partners with baby formula maker Bobbie for a groundbreaking ad in New York's Times Square.
The Female Quotient: Girls Are Not ‘Empowered,’ They’re ‘Inpowered’
“Empowered” is out, and “inpowered” is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace. The FQ teamed up with mentorship ecosystem [...]
Infographic: With Travel and Commuting Up, So Are Transit Ads
Out-of-home transit advertising comes roaring back.
Intrepid Travel Targets Climate Week NYC Attendees With Biggest Ad Blitz Yet
Intrepid Travel is investing $5 million in media for a new campaign in New York based on the success of last year's campaign.
Glossier and Shopify Created a Shoppable Treasure Hunt to Promote a New Brow Product
Before the new Boy Brow Arch launches next week, it's available exclusively in New York, LA and Chicago via shoppable posters now through Monday.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
The industry analyst projects investments will grow 6.3%, nearly reaching $400 billion.
Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story
Debut billboards from 15-year-old brand Kickstarter underline its role in cultural flashpoints.
The 4 Most Controversial Billboards of 2024 So Far
Why did Bumble’s fumble and Calvin Klein’s FKA Twigs ad provoke such strong reactions?
How Swehl Is Capitalizing on the Molly Baz Billboard Controversy
After highlighting adland's double standards, the brand has seen a 500% increase in site traffic.
Molly Baz’s Pregnant Body Is Too Risque for Times Square
Controversy over the lactation cookie campaign from Swehl highlights double standard for women's bodies.
The Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
Billboards by Uncommon Creative Studio focus on the science behind the products.
McDonald’s Made Scented Billboards That Smell Like Its French Fries
McDonald’s deployed a series of billboards diffusing the scent of its bestselling french fries.