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U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge.
The purchase will double Billups’ U.K. footprint, its global chief executive (CEO) David Krupp, told ADWEEK. It will bring the firm’s total headcount in the market to 40 and expand its servicing, planning, and buying capabilities across both the U.K. and EMEA.
Krupp declined to disclose the exact value of the deal but stated it was in the seven-figure region.
Having worked alongside Mediabridge CEO, David Payne, at at WPP’s Kinetic, discussions around buying the business started “in earnest” two years ago, materializing within the past 6 months, he added.
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