Christian J. Ward
Christian J. Ward is executive vice president and chief data officer at Yext.
Search Is Fragmenting Quickly. Brands Need to Develop Knowledge Graphs
Brands must recognize that their AI strategy is fundamentally their data strategy.
3 Major Ways Generative AI Is Redefining Search
The future is AI-driven, trust-centric dialogue between brands and consumers.
Playing Your Cards Right
What is the proper media mix between digital, print, direct and the myriad other marketing channels? Getting the right message to the right person at the right time is both [...]