Data Overload: Why Marketers Need to Focus on Data Quality, Not Quantity
Avoid the temptation of the “One Big Model."
Adtech Firms Invested Millions In the Cookieless Future, ROI Remains Slow to Materialize
Adtech firms have invested in the cookieless future, but are still waiting for a return on investment.
Dave & Buster’s Unveils How It Boosts Customer Data Collection
After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed at the four years of effort preparing for a future [...]
Websites Keep Tracking People Who Ask Not to Be Tracked, Flouting Privacy Regulations
The issues are part complexity, part lax enforcement.
Google Won’t Kill the Cookie. Here Are the Winners and Losers
Google’s decision to keep cookies around will still have an uneven impact across the industry.
We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
In the name of privacy, we increasingly operate in black boxes and bundle our solutions with an agenda of protecting our own business models.
ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab
The buy side has been accusing the sell side of using deceptive practices to identify audiences as the industry adjusts to a cookieless world.
Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
ID Spoofing Dents Campaign Performance
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
In the W3C, the Post-Cookie Conversation Finds Consensus
Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.
Some Cookieless Alternatives … Still Use Cookies
While some cookieless solutions still rely on third-party cookies, it gets misleading to buyers when they are ID bridging, using cookies to target in environments where they already do not [...]
Perfection Thwarting Progress: Response to IAB Tech Lab’s Missive on Google’s Privacy Sandbox
The IAB Tech Lab's missive against Google's post-cookie solutions, Privacy Sandbox.
OpenX Deal Library Makes Testing Cookieless Targeting Easier for Buyers
OpenX's Cookieless Deal Library lets buyers test alt IDs and benchmark results.
Why Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal
Among the critics of Google's cookie alternatives, Privacy Sandbox, is the IAB Tech Lab, which plans on publishing an analysis on the Google Chrome suite of replacement solutions soon.