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Just over three years ago, Facebook, Inc. changed its name to Meta Platforms, Inc.
The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were “in the experience, not just looking at it.” He defined the upcoming, immersive phase of online communication as “the metaverse,” noting it will “touch every product we build.”
Soon after, the metaverse was everywhere. Brands ranging from H&M to Chipotle to Walmart issued press releases announcing they had entered the metaverse.
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