The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce.
Perplexity is now inviting users to gain early access to its new feature, dubbed “Pro Shop,” which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK.
The Pro Shop feature promises free shipping on items bought through Perplexity, enabling customers to complete transactions without leaving the platform. While browsing for products, users will notice a “Buy with Pro” option for eligible items.
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