Brands Are Planning to Shake Up How They Pay Media Agencies
Clients are wiling to pay more, but 58% say they'll pay less where AI is deployed, finds WFA.
Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences
Fandom's Helix is the first product in a broader roadmap aimed to improve ad performance.
Inside The Pitch Deck Used by Data Validation Firm Truthset to Raise $5M
With the new funding, it wants to grow partnerships with CPG, CTV brands and publishers, and launch solutions for third-party cookie deprecation.
First-Party Data Deal: Zeta Global to Acquire LiveIntent for $250M
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example.
You.com Wants to be Your More Complex, Accurate AI Search Tool
You.com doubled its revenue this year with over 500% growth each quarter.
Dave & Buster’s Unveils How It Boosts Customer Data Collection
After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed at the four years of effort preparing for a future [...]
Websites Keep Tracking People Who Ask Not to Be Tracked, Flouting Privacy Regulations
The issues are part complexity, part lax enforcement.
Meet 16 Execs Building Ad Businesses From Brands Like Chase and Home Depot
Companies like Gopuff, CVS, and Ulta Beauty want to compete for advertisers' ad budgets.
How Much Advertising CEOs Made in 2023 Compared to Their Employees
Median compensation for S&P 500 chief executives was $15.2 million last year.
How the Democratic Party Can Quickly Define the Kamala Harris Brand
The vice president needs to differentiate herself from Biden—and the memes are helping.
How Companies Can Finally Quit Invasive Data Practices
Execs from Mastercard, Instacart and Dstillery discuss the new world of privacy challenges at ADWEEK House in Cannes.
How Marketers Can Rethink Their Approach to Gathering LGBTQ+ Data
The solution: adland to establish thoughtful data retention policies, considering varied legal and cultural contexts internationally.
GroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising investments are set to surpass $1 trillion in 2025.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
The industry analyst projects investments will grow 6.3%, nearly reaching $400 billion.
Google Delays Cookie Deprecation for the Third Time
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve [...]