Inside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
CMO Fabiola Torres explains how creator collaborations and AI-driven personalization are part of Gap's marketing.
Why Black Culture-Focused Tentpole Events Should Be on Your Brand’s Radar
If you activate at an event of this magnitude, it shows the community, and your competitors, that you’re a major player.
Food Creator Molly Baz Launches Mayonnaise Brand
Food influencer Molly Baz introduced her own mayonnaise line, Ayoh, marking her entry into the condiment scene and likely proving less controversial than some of her other 2024 projects
Is K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They Want?
More groups means it's harder for the brands that partner with them to get noticed—or does it?
Behind The Scenes With The YouTube Family Convincing Your Kids To Eat Veggies
Gracie's Corner has received significant recognition, including the 2024 NAACP Award for Most Outstanding Children’s Program.
Hootsuite’s Giant Newspaper Stunt Led to the Most Content Downloads of Any Influencer Campaign
Hootsuite's campaign with 10 LinkedIn influencers generated 4,500 engagements within 24 hours.
How Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural Influence
Podcasts offered this year’s presidential candidates something no other mass media channel could.
Resume Rewind: Linqia VP Keith Bendes on the Power of Being Multifaceted
“I did have a very nontraditional career,” Keith Bendes, vice president of strategy at influencer marketing agency Linqia, told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting [...]
AI Influencers Can Now Rep Your Brand. Should They?
Consumers distrust virtual characters they know are preprogrammed yet pretend to have a mind of their own.
Like Their Dance Moves, Marketing With K-Pop Stars Is Not as Easy as It Seems
Cross-cultural marketing, like boy band dance moves, is not as easy as it seems.
Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators
LinkedIn is rolling out new video and newsletter tools to appeal to creators.
Creators Can Now Make Affiliate Money From Linking Target Products Through Linktree
Linktree works with more than 35 retailers and says that 50 million people use its technology.
I Tried LinkedIn Video to See If It Lived Up To The Hype. Here’s What I Learned.
Go forth, B2B video marketers, and create.
How Brands Find New Audiences As Media Habits Shift
Executives from Bodyarmor and The Shade Room break down their strategies for working with influencers and social media.
TikTok Artists Are Looking at Music Industry Events to Build Their Brands
Tayler Holder is an example of how TikTok artists are trying to break out beyond the app