Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators
LinkedIn is rolling out new video and newsletter tools to appeal to creators.
How Doe-Anderson Brought Multicultural Marketing Into the College Classroom
The oldest indie agency launched a Multicultural Marketing program at the University of Louisville College of Business earlier this year.
TikTok Artists Are Looking at Music Industry Events to Build Their Brands
Tayler Holder is an example of how TikTok artists are trying to break out beyond the app
8 Months After Acquiring JUV Consulting, UTA Is Pitching Brands on How to Reach Gen Z
UTA claims that revenue from the annual two-day conference ZCON grew 150% year-over-year.
Civic Wisdom Foundation Wants to Register Young Voters Weeks Ahead of US Election
Civic Wisdom Foundation teamed up with David&Goliath to drive voter registration through the nonpartisan campaign.
How McCafé At Home Worked With Puerto Rican Artist Lunay
McCafé At Home worked with Puerto Rican artist Lunay on a campaign tied to Hispanic Heritage Month.
Why Béis Wants to Turn Its Employees Into Mini Social Media Stars
Founder Shay Mitchell talks about the brand's TikTok strategy.
Remedy Place: Where Self-Care Meets Social Connection
Remedy Place creates an innovative environment for fostering wellness through meaningful interactions and personalized self-care experiences.
Home From College’s Mission to Give Every Student a Fair Start
The tech platform is changing the internship experience.
Not Your Average Older Sibling: Bubble Skincare Is Looking Out for Young Consumers
The cruelty-free, affordable skin care brand has earned the trust and wallets of Gen Z and Gen Alpha.
Celsius Redefines Energy Drinks, Captivating a New Generation
By blending wellness with energy, it's winning over younger consumers and reshaping the industry.
How the Montana Boyz Took Over TikTok and What’s Coming Next
How Kaleb Winterburn, Mark Estes and Kade Wilcox rose to social media stardom as cowboy creators.
Unlocking Fandom: How 2K Grows Brand Loyalty
Ronnie Singh on the video game maker's innovative, athlete-driven content.
Governors Ball’s Formula for Success: Music Legends and Brand Magic
Head of partnerships Alex Joffe on curating talent like Sabrina Carpenter and creating immersive experiences.
Boston Calling Unveiled: How the Festival Showcases Music and Brands
CEO Brian Appel on selecting stars like Chappell Roan and integrating brand activations.