ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP.
In what may be a milestone moment for virtual and human influencer crossover, a new Calvin Klein spot depicts supermodel Bella Hadid making out with CGI star Lil Miquela.
The surreal video, part of the fashion brand’s latest iteration of its #MyCalvins campaign, aims to stretch its audience’s perception of reality, according to an accompanying description from the brand. Lil Miquela is the most popular name among a growing collection of computer-generated social media personalities that are attracting big audiences and promotional interest from brands.
“Life
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in