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For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award.
Once given only to marketers, the 2024 class represents an evolution of who’s creating the buzz that lights up imaginations and drives growth for companies and communities.
Among this year’s winners are the people elevating women’s sports; the marketer embracing baseball’s legacy while reaching out to the next generation of fans; the chief brand officer turning Mattel into Hollywood’s new darling; and the Hilton marketer who finally got Paris herself into an ad for the hotel chain—and broke the TikTok mold.
In short, 2024’s Brand Geniuses are looking beyond how things are and reaching for what could be: a world that’s more dynamic, equitable, and a whole lot of fun.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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