Jen Kling
Jen Kling is a brand and integrated marketer with more than 15 years of experience at some of the world’s most iconic brands specializing in strategy, culture and innovation.
Let’s Talk About the Elephant Stomping in the Room
The mascot reflects the perfect balance between culture-first and culturally expansive, with crossover appeal that welcomes newcomers.
Athlos Is Not a Race. It’s an Anthem
Alexis Ohanian’s visionary way forward is ushering in a new era for women’s sports.
Netflix House Is Built on Brand Innovation and Cultural Cachet
A flywheel strategy has the streaming service competing in a race all its own.
Super Bowl Ads Are Still Worth It, but You Need a Game Plan
Winning Super Bowl creative and campaigns need just as much strategy as the Big Game.
As 2024 Approaches, the Future of Work Feels Like It’s at a Tipping Point
With RTO mandates trickling in, the future of work feels like it's at a tipping point.
Barbie Proves That It’s Never Too Late to Write a New Chapter
What legacy brands can learn from Barbie's reinvention
8 Brands That Are Meeting Consumers Where They Are
Brands like Costco and Airbnb are going a click deeper to understand and tend to consumer needs.
Your Consumer Is Waiting For You
Using the 4Ps of marketing to find, reach and meaningfully connect with your audience.
How Do I Get Someone to Take a Chance on Me?
Candid conversations about the messy middle.
