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Soyoung Kang didn’t have a big marketing or media background when she was hired as chief marketing officer of skin care and beauty brand Eos five years ago. What she did have was a successful track record in retail for brands like Victoria’s Secret and Bath & Body Works.
Nonetheless, Eos gave Kang the marketing keys to the company, and she essentially learned on the job. Since then, she has taken a small challenger brand that had one key product—a colorful, spherical lip balm—and has grown it into a company that now features a full line of skin care, beauty and shave products that is a huge hit with younger generations.
Kang
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