Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.
With health and wellness on everyone’s minds more than three years after the Covid-19 outbreak, consumers continue to pour money into the category. According to McKinsey & Company, people now spend an estimated $1.5 trillion globally each year on products and services designed to make them feel better—and they’re only expected to spend more in the future.
The situation presents plenty of opportunity for companies like Bayer, the 160-year-old German manufacturer behind brands such as Aleve, Claritin and Alka-Seltzer, but also more challenges due to an increase in competition.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in