Keke Palmer Becomes Creme of Nature’s First-Ever Chief Brand Officer

The ADWEEK 2024 Brand Genius will work closely with the Black-owned hair care brand

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Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add one more: chief brand officer.

Creme of Nature—a Black-founded and Black-led brand offering hair products for care, color, and styling, designed specifically for coily, curly, and wavy hair—welcomed Palmer as its first-ever CBO.

“What really stood out to me about Creme of Nature is its commitment to celebrating Black beauty,” Palmer said in a statement.

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