Brands increasingly have been looking to partner with creators to build and amplify successful campaigns.
However, according to executives from Microsoft, Progressive, and Pearpop, who sponsored the session, at ADWEEK’s Brandweek in Phoenix, Ariz., three elements should be figured out before starting a campaign with a creator to make sure the work authentically resonates with their audiences.
Finding the right voice
When searching for a creator to work with, a brand must do its due diligence to make sure the creator aligns with their brand values and voice.
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