Eric Nam and 310babii Say AI Could Redefine Artist-Brand Collabs

The artists discussed using AI to facilitate deals and creativity at Brandweek

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The relationship between music and generative AI is a rocky one.

Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently raised controversy when he used it to mimic the voice of late rapper Tupac Shakur on a diss track.

For singer-songwriter Eric Nam and rising rapper 310babii (AKA Kameron Milner), the promise in gen AI lies in its ability

“Anything is good in the right hands,” said the latter, whose TikTok-popular hit “Soak City (Do It)” just went platinum.

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