Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.
In the latest campaign from emergency contraceptive brand Julie, two women desperately trying to avoid pregnancy battle it out in a drugstore aisle over whose boyfriend is less fit for parenthood.
This is a typical tone of voice for the company, which has fostered a sense of humor on social media with an audience that is equally eager to poke fun at their partners.
“Girls really don’t care who they’re banging until they have to see them as a father figure,” commented one user under an Instagram post of the spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in