The King in the North has returned.
Today, Zynga is rolling out the global launch of its new mobile game, Game of Thrones: Legends—complete with Kit Harington channeling his role as Jon Snow in the marketing campaign. This is the first time Harington has returned to the world of Game of Thrones since the series ended in 2019.
Gabrielle Heyman, vp of global brand sales and partnership at Zynga, said the company was excited to get Harington on board.
“This is the first time Kit has come back into the Game of Thrones universe since the show left the air, so we were honored that he wanted to participate with us,” Heyman told ADWEEK.
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