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Digging deeper into gaming—and continuing to wrap its arms around chart-topping musicians—Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an Imagine Dragons soundtrack.
The short film, from Paris-based creative agency Golgotha, uses the single “Wake Up” from the Grammy Award-winning band’s new album for a fast-paced peek into Minecraft’s pixelated world.
The work introduces the special-edition Beats Solo 4 headphones with Minecraft-inspired designs, metallic green hinges and the game’s popular Creeper character as embellishments.
Apple-owned Beats has a long history of collaborations across fashion, art, sports, music and gaming, working with the National Basketball Association, Stüssy, FaZe Clan, graphic designers, streetwear retailers and others on limited-edition products.
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