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Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for the launch of its much-anticipated new game Squad Busters.
In its biggest marketing campaign to date, created by agency Uncommon Creative Studio, Supercell’s star-studded ad shows the benefits of “squadding up.” The comedic five-minute film imagines Squad Busters characters as a tight-knit friend group who does everything (yes, everything) together.
Directed by Jody Hill, the cast includes Chris Hemsworth and Dolph Lundgren as gruff barbarians, Ken Jeong as a chicken, Christina Ricci as a very intense witch, Auli’i Cravalho as the shotgun-wielding Shelly and Will Arnett as the lumberjack Greg.
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