Amazon’s Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals.
During ADWEEK’s Mediaweek event a month ago, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday game between the Kansas City Chiefs and Las Vegas Raiders. That built on strong demand during upfronts from unexpected sources, as more than 40% of this year’s Black Friday media advertisers will be new to the game.
Now,
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