State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad

The WNBA Rookie of the Year returns for college basketball ad after scoring big for sponsors and broadcasters in 2024

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Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season—and she’s steadily scored points for State Farm and Disney throughout it all.

Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes for a new 30-second ad with State Farm and Disney Advertising debuting during the latest NCAA women’s college basketball season. The “Rookie Move” spot places Clark alongside ESPN reporter Cassidy Hubbarth and Jake from State Farm as they try to help a young driver who’s destroyed a garage door.

“The

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