Rawlings Takes a Swing at Drop Culture With Combat MFG Baseball Bats

You can’t just release any product into the ether and call it a drop: Achieving the latter requires a whole vibe.

The Combat MFG brand has produced bats for baseball and softball players since 2004 and has a distinct look that players gravitate toward: an oversized barrel that results in heftier hits. But 20 years later, the Rawlings-owned brand is selling to high school and collegiate athletes who are not only chasing improved performance but also looking for lucrative name image and likeness rights and invaluable social media clout.

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