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Undeterred by their historic rivalry with jocks of all kinds, Nerds are returning to the Super Bowl in 2025.
The Ferrara Candy brand made its Big Game debut in a 30-second spot featuring Addison Rae earlier this year. Recreating the iconic dance scene from the ‘80s film Flashdance with animated Nerds characters, the Digitas Chicago-created spot was part of a Nerds renaissance that saw the 40-year-old brand grow from $50 million to $500 million in annual retail sales in just five years.
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