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If you want your brand’s commercial in Amazon Prime Video’s Black Friday NFL coverage, start lining up in February.
In a conversation at ADWEEK’s Mediaweek, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its Black Friday game between the Kansas City Chiefs and Las Vegas Raiders. And conversations were already kicking off at the beginning of the year.
Carney noted that after Amazon Prime Video brought in nearly 10 million viewers for last year’s initial Black Friday matchup between the Miami Dolphins and New York Jets, 40% of advertisers at this year’s game will be new to the platform.
Additionally, like last year’s Black Friday game, viewers can expect twice as many interactive video ads airing as compared to a typical Thursday Night Football game.
![Ad inventory for Amazon’s first Black Friday NFL game, a matchup between the Dolphins and the Jets, is sold out, the company has confirmed to Adweek. In addition, the Thursday […]](https://www.adweek.com/wp-content/themes/adweek-next/src/images/adweek-placeholder.svg)
While Carney would...
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