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Like a scene from any good zombie movie, only featuring clothes rather than the undead, countless disembodied garments invade a city, derailing traffic and sending people running for cover.
This apocalyptic ad comes from The Woolmark Company and carries an ominous message about the fashion industry’s environmental impact: synthetic clothing is haunting our planet.
Synthetic clothing, first introduced nearly 200 years ago, will account for an estimated 73% of total fiber production globally by 2030. And the average polyester product is likely to survive in landfills for more than 200 years, according to a 2021 report from the Changing Markets Foundation.
By highlighting this reality through a haunting film, The Woolmark Company continues a campaign that calls on consumers and the fashion and retail industries to reevaluate fiber choices.
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