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Last year, sustainable tour company Intrepid Travel spent $1 million on an ad blitz during Climate Week NYC. This year, the brand is doing it again but with a $5 million budget and a campaign called “Only Intrepid.”
The goal of last year’s campaign, “Good Trips Only,” was to expand the Australia-based company’s brand awareness in the U.S., offering American, sustainability-interested travelers a more environmentally conscious and culturally sensitive approach to travel through carbon-neutral, small-group trips led by local, on-the-ground staff.
“We’re
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