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Mothers and daughters sit opposite each other in a dimly lit studio, talking candidly to the camera to mark the 20th anniversary of Dove’s iconic “Real Beauty” campaign, while videos from the long-running initiative flicker on a screen. But this isn’t an anniversary spot from Unilever: it’s a spoof ad from Greenpeace U.K.
“Toxic Influence: The Dark Side of Dove” takes a swipe at the CPG giant’s use of throwaway plastic. According to a Greenpeace International report, Unilever sells the equivalent of 1,700 super-polluting plastic sachets per second, with Dove alone producing 6.4
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