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Princess Cruises is the latest brand to lean into nostalgia, launching a modern tribute to 1970s TV series The Love Boat with Emmy-winning Ted Lasso star Hannah Waddingham.
The cruise line’s campaign, created by its agency of record Terri & Sandy and directed by Dave Laden through production company Hungry Man, taps into a real piece of history: the 1977 pilot of The Love Boat was shot aboard Princess Cruises’ Sun Princess ship in Mexico. To highlight that connection, Princess Cruises enlisted Waddingham to sing a new version of The Love Boat’s theme song.
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