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Qantas Airways has long called itself the “spirit of Australia,” and its brand is intertwined with the nation’s identity. Now it’s hoping to translate that equity internationally through its most significant marketing push in North America in a decade.
The airline launched its first brand campaign for the North American market in 10 years with “Australia in the Sky.” Created by agency Convicts, the ad comes as Qantas invests in new aircraft and routes servicing the U.S.
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