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While St. Patrick’s Day brings many tourists to Ireland in springtime, Tourism Ireland aims to boost visits later in the year with a campaign venturing into unexpected territory: spooky season.
The ad, created by agency Publicis London, uncovers Halloween’s Celtic origins. The tourism body and agency worked with academics to trace the festival’s ancient history and bring it to life through evocative storytelling.
“If the world can flock to Rio for Carnival or Munich for Oktoberfest, why not come to Ireland for Halloween?” Publicis London chief creative officer Noel Bunting explained in a statement.
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